The cloud is their avatar

1 min read

"Its physical aspect could not be less cloudlike, Server farms proliferate in unmarked brick buildings and steel complexes, with smoked windows or no windows, miles of hollow floors, diesel generators, cooling towers, seven-foot intake fans, and aluminum [sic] chimney stacks. This hidden infratructure grows in a sybiotic relationship with the electrical infrastructure it increasingly resembles. There information switches, control centres and substations. They are clustered and distributed. These are the wheel-works; the cloud is their avatar."

-- Gleick, James. The Information: History, a Theory, a Flood. London: Fourth Estate, 2011. p396. (Emphases mine. An excellent book all through.)