5 min read
I would say I'm speechless over the latest bon mots from the UK's water regulator, but as the paragraphs below demonstrate, that would be a lie.
Cathryn Ross, the chief executive of Ofwat, said: “The uncomfortable truth is that, when it comes to retail offers, water companies provide an analogue service in a digital age. Customers tell us they think they should have the freedom to choose and don’t understand why water is the only retail market in which there isn’t some form of competition.”
Oh gosh, yes -- your discomfort with this conclusion is palpable, isn't it? I'd be interested to see how that question was phrased to those customers; y'know, whether it was an open-ended "what would be good?" sort of question, or whether you delicately steered them toward the idea that they should have "freedom to choose" (which, lest we forget, is a reminder that late-late capitalism is essentially an endless Groundhog-Day repetition of the penultimate scene in the original Ghostbusters, wherein one is constantly offered the opportunity to "choose the form of the destructor").
But really, Mrs Ross, if you and your colleagues in the UK's water regulatory body can't think of a way to answer that lack of understanding in your client base, I politely suggest that you are in the wrong industry, and that you might be better suited to commodities trading, as you seem to have the requisite instincts.
If you want to explain to people why they don't have a choice of water supplier, you start with our old friend, the hydrological cycle; then you get a map of their region, labelled with the locations of reservoirs and watersheds, and the main trunk pipes of your network, and you explain, as patiently as possible, that the reason you don't get a choice of water company is because geography and physics are immutable even to the magic of capitalism, despite repeated claims to the contrary.
You explain that the hypothetical saving of £8 per household (which is a 25% increase on the per-household savings you were quoting last month, incidentally) will be generated (if indeed it is generated at all) by the same sort of frantic market churn that's ramping up the costs of their gas an electricity every damned quarter, and presumably accompanied by the same opaque and wilfully deceptive pricing tiers to be encountered in the energy market (which, lest you need reminding, is a market repeatedly found to be rigged, over-priced and utterly baffling to most consumers, and appears to have a regulatory body just as craven and capitulatory as that by which you are currently employed).
You point out that it would actually make much more sense to manage water in the UK through one united system that covers the entire country, allowing for movement of water between regions, but that such an option is ideological poison to the sharp-suited lobbyists who really make the choices that matter; you might even reiterate the fact that, since acquiring the actual physical infrastructure of the old water boards -- infrastructure for which the private watercos paid, quite literally, nothing -- the companies you're supposed to be regulating have systematically underinvested in said systems because it made more sense to keep paying dividends to their shareholders, given it turns out that turning a profit on the provision of safe and reliable water for all is extremely hard to do -- in fact, almost impossible -- unless you take shortcuts on capacity and maintenance.
But why bother, eh? People like choice; people like things to be cheaper, even when they're already way cheaper than they realistically should be. Free markets solve everything, after all -- heck, the only reason water isn't too cheap to meter is that the market just isn't free enough!
Of course, this rather elides the root of the problem that marketisation is really meant to solve, namely the fact that the south-east of England already has way too large a population for its watersheds to provide for, while large parts of the north have surplus supply -- thanks, not at all incidentally, to serious public investment back before Thatcher and friends decided to let British heavy industry decline, again based on the assumption that Markets are Magic™! It elides the fact that water marketisation will end up being one more way that the south-east and London gets to suck the marrow out of the hinterlands. It elides golf-courses; it elides the practices of soft-drinks companies and Big Agriculture; it elides the craven complicity of well-heeled consultants and experts from the Sainted Order of the Revolving Door in their enthusiasm to appease the caprice of Mammon, who is their only lord and master.
But it's all too complicated to explain to the proles, isn't it? So buy them off with some bullshit about marginal savings on household bills, file your report; tell Caesar what is pleasing unto Caesar. After all, odds are you'll be dead (or at least comfortably retired) before the true scale of the deliberate and monumental fuck-up you've just advocated will become sufficiently apparent that anyone starts asking where the bodies are buried.